T-Mobile has launched a new video-on-demand service, like Apple TV for mobile phones.
Customers can access the Video on Demand Plus service through T-Mobile’s 't-zones' portal or its Web 'n' Walk service. Video is streamed over the air.
It adds longer format content to the original rental service, by Saffron Digital, launched last year.
Video clips can be watched either on mobile or online.
A 15 minute clip costs anything between 50p to £1.50 and longer clips can cost up to £5.
T-Mobile interactive and video manager Sylvia Radacovska said:"“Video on Demand Plus is an innovative service which offers customers more value and flexibility to consume their video content across mobile and PC."
Saffron Digital chief Shashi Fernando said: "Consumers will want to view films across both mobile and PC."